The event is run by JDI.  JDI is a Public Benefit Organisation and is registered as the JDI Foundation Trust. JDI was started in 1998 with the idea to create a simple structure that would enable young people to use their centres of influence to learn, understand and then make a difference in other people's lives in South Africa. We wanted to show our friends how easy it was to make a significant impact, to teach them about the problems, the issues and the solutions available.

The JDI ethos shies away from the idea of making nameless donations to organisations where you can’t see how your money is spent, or from encouraging dependency by giving cash to individuals who are sometimes unable to spend it properly. Instead members are encouraged to ‘See. Think. Do’.